About Us

One of the leading companies in Egypt working in the field of sporting goods since 1990.

Our mother company is the leader firm - Al Riady - was established since 1960, Our presence in the market is like stone as we have a diamond reputation, we are not just selling sportswear and fitness equipment only but we do have a great team working for our customer's satisfaction after sales service as all our equipment are guaranteed.

Our specialties:

1 - Fitness equipment & accessories in which we import directly from factories in china such as motorized treadmills, bikes, multi gym, weights, etc.. as well as we distribute many fitness brands like Kettler, Reebok & Technogym.

2- Exclusive distributor for Trinx and Hador bicycles.

3 - We sell all the famous brand names like MDBuddy, LiveUp, Wilson, Rider, Ipanema, Arena, Babolat, Tecnifibre, etc.