About us

Who we are?

One of the leading companies in Egypt working in the field of sporting goods since 1990.

Our mother company is the leader firm - Al Riady - was established since 1960.

Our presence in the market is like stone as we have a diamond reputation, we are not just selling sportswear and fitness equipment only but we do have a great team working for our customer's satisfaction after sales service as all our equipment are guaranteed.

Our specialization:

1 - Fitness equipment & accessories in which we import directly from factories in china such as motorized treadmills, bikes, multi gym, weights, etc.. as well as we distribute many fitness brands like Kettler, Reebok & Technogym.

 2- Exclusive distributor for Trinx and Hador bicycles.

 3 - We sell all the famous brand names like MDBuddy, LiveUp, Wilson, Rider, Ipanema, Arena, Babolat, Tecnifibre, etc.

Contact us

When you enter into any new area of science you almost always find yourself.


+20 2 25195367


17, Ahmed Kamel St., New Maadi, Cairo